Public transport vehicles can be considered one of the best advertising channels in Tallinn, as their routes cover the entire administrative area of the city.
The vehicles of Tallinna Linnatranspordi Aktsiaselts (TLT) offer an effective platform for advertising campaigns thanks to the massive number of contacts: We serve more than 142 million passengers a year. This means that interior advertising alone can create, on average, 24,000 potential advertising contacts per month per vehicle!
During peak hours, Tallinna Linnatranspordi Aktsiaselts operates nearly 500 vehicles on Tallinn’s city routes, including 423 buses, 45 trams, and 32 trolleybuses.
There are a total of 75 bus routes in Tallinn, and our buses are used to make approximately 101 million trips per year.
Tallinn has four active tram routes used by around 81 million passengers a year.
The four trolleybus routes in the city are used by close to 32 million passengers a year.
The total length of public transport routes operated by Tallinna Linnatranspordi Aktsiaselts is:
Advertising on buses, trams, and trolleybuses is a great choice for ads that target consumer groups who use public transport and which need to be disseminated rapidly to a wide audience.
Interior advertising on public transport is placed where it is the most visible to passengers: above windows, on windows, or on billboards.
Advantages of interior advertising:
|extended exposure||– the average journey time in Tallinn is 12–18 minutes;|
|repeated readability||– passengers see the advertising texts several times during their journey;|
|value from repeat exposure||– many people travel the same routes repeatedly;|
|low cost||– generally cheaper than any other type of advertising;|
|wide audience||due to the changing routes, the advertising medium travels through different areas of the city, which increases the number of contacts;|
|demographic selectivity||public transport users generally consist of the same specific social groups.|
Exterior advertising is the most common sub-type of vehicle-mounted advertising, where special advertising stickers are affixed to the exterior of the vehicle and are thus primarily aimed at car users.
The number, location, time of display, etc. of the advertising stickers depends on the nature of the campaign and the wishes of the customer.
For drawings of the KT-4 tram with dimensions, click HERE.
Full-coverage advertising and/or exterior advertising stickers on public transport form a separate media channel that can be used to convey both awareness-raising and persuasive advertising messages.
A bus, tram, or trolleybus fully covered with advertising is also suitable for long-term campaigns, and can successfully serve as the cornerstone of a reputation-building campaign.
On-screen advertising on public transport is provided by Bestpropaganda OÜ www.publictv.ee.